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Wednesday, 11 January 2012

Local Search Engines & Popular Local Search Listings

Considered the most popular local search engines and local listing sites. Many merchants add their business location or list locally using these popular local search engines. Getting a business listed is easy, all you have to do is decide where you want to begin and follow the links from this page for instruction. We suggest adding your business to the FREE local search engines first to get an idea of how aggressive to be when launching your local listing campaign.
Google Local Business Center (Free)- Allows business owners to add their company address location, hours of operation, storefront or product photos and more to Google. Listings appear within Google Maps and Business searches. Free to list, comes with account listing and management tools, no website needed. Google account required. Local business listings update every few weeks.
Yahoo Local (Free Basic, Paid Enhanced) - Allows merchants or business owners to add their business name, website, address, phone number, relevant categories, hours, payments accepted and more to Yahoo local. Free basic listing or paid enhanced listings available. Yahoo account required.
Windows Live Local (InfoUSA Affiliate) - Allows local business owners to list their company name, phone number, address and line of business within Windows Live Local. Free to list and update information. Submit listing through InfoUSA affiliate. Listing may take several months to update after changes have been made.
AOL Local (InfoUSA Affiliate) - Allows merchant business owners to add their company information including name, phone, address and line of business within AOL Local. Free to list and/or update business information. Submit through InfoUSA affiliate. Listing may take several months to update.
TrueLocal (Free Basic, Paid Enhanced) - Get your local business information listed including company description, website, specialties, hours, payments and more within TrueLocal search. Accepts both free and paid enhanced submissions. Ability to update listings or information. May take several weeks for listings to update. No account required to submit.
Local.com (Free Basic, Paid Enhanced) - Allows local business owners to list company name, address, phone, email, website and relevant categories. Listings appear within the Local.com search results and participating affiliate sites. Both free and paid enhanced listings available. Listing may take several weeks to update within results.

Citysearch (Paid Programs) - Get your local business listed within Citysearch including the company name, photos, address, map, website, coupons, personal messages, offer types and more. Citysearch listing look like recommendations or reviews but work like advertisements. Only paid programs are available at this time. Listings are updated within a few days from the time businesses update information.


Local Yellow Pages & Online Yellow Page Listings

Local yellow pages and Online yellow page listing sites have been in existence for years, but are quickly gaining more attention as technologies and data delivery methods are constantly improving. The following local yellow pages are for merchants who wish to list and maintain a number of IYP listing over many yellow page portals or other inclusion programs offered by the site. We recommend using Online yellow page selling as a part of your eCommerce strategy rather than focus primarily on these listings. Use local search engines and yellow page sites to help saturate search results with your business brand and product information. Having many paid yellow page programs can get expensive so be sure to monitor your budget and consider listing in the most popular Online yellow page sites rather than each and every one you find.
SuperPages (Free Basic, Paid Enhanced) - Allows business owners to list relevant information including location, hours, contacts, categories, optional enhancements and more. Free listing option along with paid enhanced listing options. Listings appear within SuperPages and affiliate sites. Listing may take several weeks to update.

BigBook (SuperPages Affiliate) - Allows local business owners to include relevant information such as name, location, phone, website and more. Free basic listing options along with paid listing enhancements. Listings appear within BookBook and other SuperPages affiliates. Submit through SuperPages.
InfoSpace YP (SuperPages Affiliate) - Get local business information listed within InfoSPace YP and affiliate sites. Include the business name, address, phone, email, site and other optional information. Listings appear within InfoSpace affiliates and SuperPages affiliates. Listing updates may take several weeks to display. Offers both free and paid enhanced listing options. Submit through SuperPages.
411.com (SuperPages Affiliate) - Allows merchants or local business owners to include relevant company information including name, contacts, location, website and more. Listings appear within 411.com and other SuperPages affiliates. Listing may take several weeks to update within SuperPages and affiliate sites. Both free and paid enhanced listing options available. Submit through SuperPages.
Switchboard.com (InfoSpace YP Affiliate) - Allows business owners to list relevant information about their company including names, locations, contacts and other optional information about the company being listed. Listing appear within Switchboard.com, InfoSpace and SuperPages. Listing may take several weeks to update or list for the first time. Free listing and paid enhanced options available. Submit through SuperPages.
Yahoo Yellow Pages (InfoUSA Affiliate) - Allows business owners to list and display company information including name, phone number, address and line of business or services offered. Listings appear within Yahoo Yellow Pages and other InfoUSA affiliates. Free to list and update business information. Submit through InfoUSA affiliate.

YellowPages.com (Free Basic, Paid Enhanced) - Allows local business owners to list relevant information about their company including names, locations, contact information and more. Listings appear within YellowPages.com and affiliate sites. Once updated, listings may take several weeks to display. Both free basic and paid enhanced listing options available. Free account required to list.
AnyWho (YellowPages.com Affiliate) - Get listed within AnyWho search services and YellowPages.com by listing your information including business name, location, phone, site and more. Offers both free and paid listing options. Free account required to list a business. Submit through YellowPages.com affiliate.
Yellowbook.com (Paid Programs) - Allows merchants or local business owners to list company information for display within Yellowbook.com and affiliates. Business may include name, location, contacts, website and additional optional information. Paid listing program options only. Free account required to list a business.
MagicYellow (Free Basic, Paid Enhanced) - Allows business owners to list phone numbers, type of company, contacts, location, website, description and keywords. Listing appear within MagicYellow search and yellow pages. Listing management options and tools available, may take several weeks to update or list. Both free basic and paid enhanced listing options available.
Dex (Paid Programs) - Allows merchants to feature local business within Dex Online and other Dex affiliates. Featured, business, starter, enhanced, sponsorship and even video options are available. Listings appear right away and update in real time. Only paid listing options are accepted. Allows purchasing of ad services via the Web and shopping cart.
YP.com (Free Basic, Paid Enhanced) - Allows local businesses to expand presence online, display relevant business information, including maps and listing management tools. Business listings appear within YP and their network. Listings update within a few days. Offers both free basic and paid enhanced listing options.


Local Meta Search Engines & Special Local Listings

Local meta search engines and special local data listings are often times overlooked by merchants, physical business owners and Online sellers, however it's a great, easy way to spread data about your local business around the Web. Meta search engines automatically scour the Web using crawlers in search of specific data about a site, company or whatever the intended purpose of the crawler is. Some of the special local listing sites, including MapQuest are great places to gain additional exposure for any business, online or off. Many of the special local sites will get your business listed in prominent areas across the Web that many marketers traditionally have to pay for. Because these meta crawlers and special local listing sites share data with so many places, your chances of getting listed within hundreds of authoritative sites increases depending on how many meta cralwers or special listing sites can access your data. We recommend using these sites as part of your overall marketing strategy rather than focusing on just meta crawlers or special local listings. As with any other paid marketing, be sure you can track ROI and always monitor your spending/profit to be assured you are getting a return.
MapQuest (InfoUSA Affiliate) - Allows local business owners or merchants to list company information such as name, location, contacts, site and more within MapQuest search results and map results pages for MapQUest and affiliates. Free to list, comes with management tools. Listings may take several months to update. Submit through InfoUSA affiliate.
Dogpile YP (InfoSpace YP Affiliate) - Gives local business owners the chance to be discovered within Dogpile yellow page listings and local Dogpile search results. Business submit useful information including their company, address, phone, email, contacts and more. Offers both free basic listing or paid enhanced listing options. Submit through SuperPages affiliate.
WebCrawler (InfoSpace YP Affiliate) - Allows business owners to include data about the company like name, location, phone or contact information, website and more. Listing appear within WebCrawler search results and affiliate partner sites. Both free basic and paid enhanced listing options are available. Submit through SuperPages affiliate.
MetaCrawler (InfoSpace YP Affiliate) - Gets merchant or business information included within MetaCrawler search results and appears on other MetaCrawler affiliate or partner site results. Businesses can list their name, address, contact information and other useful information about the company. Free basic and paid enhanced listing options. Submit through SuperPages affiliate.
WebFetch (InfoSpace YP Affiliate) - Allows local businesses to list information about themselves including name, location, site, references or contacts. Listings appear within WebFetch search results and other affiliate sites. Offers both free basic and paid enhanced listing options. Submit through SuperPages affiliate.
Metrobot (Free) - Allows local businesses to include data about themselves including website links or business name, address, zip, business type, events, polls, maps and more. Update and management tools available. Listings appear within Metrobot and affilaite sites. May take several days for listings to update. Free to list, free to update.
Tyloon (Paid Programs) - Allows local business owners to upload a company profile and mange it within an easy to use platform. Listings are distributed across a network of at least 30 local/YP listing sites. Unlimited products, categories or business content. Includes ability to interact with prospects. Only paid programs are available. Listings update rather quickly.
ZoomInfo (Paid Programs) - Allows businesses to list useful data about the company, people, jobs and more. Create a local business profile and get relevant business data displayed on ZoomInfo, a free business information search engine. Listings include company profile, history, education, affiliations, Web references and contact information. Listing update often, only paid listing options are available.


Local Business Data Providers & Data Listing Services

Local business data providers mantain enormous databases of information about small businesses, companies and merchants all over the world. Data proviers work in conjuncture with data listing services to collect and display local business results. Common ways to list these companies include by category, service market, service offering, name, phone, geography, zip and more. Many of the largest data providers share their content with hundreds of other sites and even other data listing services. By including your company information within the popular local data providers you can be ensured that your business name, address and site will appear within the majority of local/business listing services available to Web consumers. Once you have listed with traditional local search engines and internet yelow pages, consider adding your items to local business data providers and data listing service sites.
InfoUSA (Free) - Provides data to thousands of the most popular listing service companies. Allows local business owners to include relevant information about themselves within a database that is shared with many of the best local listing sites and IYP listing sites. Listings may take some time to get included or update. Free to list and update business information. Submit here and show up in multiple sites with only one submission.
MacRAE's Blue Book (Free Basic, Paid Enhanced) - Allows companies to list detailed product or service headings, live links to sites, company email links, contact information, description and other inportant corporate information. Listings update often. Offers both free basic and paid enhanced listing options. Also offers ads to highlight business logos or products.
Localeze (Free Basic, Paid Enhanced) - Allows local business owners to include their corporate information within over 40 of the largest search engines that provide local results. Offers a merchant profile manager with the ability to add, edit or delete listings easily. Manage multiple listings and enhance them at any time. May take up to 30 days to process listing requests or updates. Free basic and paid enhanced listing options available.
Experian (Paid Programs) - Allows businesses to list their corporate information within Experian's national database along with over 16 milion other companies. Listings may take several weeks to process or update. Only paid programs available at this time.
DeepData (Paid Programs) - Allows local businesses to list and include data within severa local yellow page listing services. Listings include company, phone, localtion, lat/long, country, site, hours, products, brands and more. Listings are updated no less than monthly. Only paid listing programs available.
Wcities (Free Basic, Paid Enhanced) - Allows businesses to list name, address, location, site and more within Wcities, data provider for many of the most popular local search engines and IYP listing sites. Listings may take several weeks to update. Offers both free paid and basic enhanced listing options. Provides data for several authoritative sites inlcuding Yahoo Local.
iBegin (Free) - Provides both U.S. and Canadian listings for millioins of businesses. Listings inlcude name, address, phone and category, in addition to closest intersections. Listings appear within many popular local search engines and IYP listing sites. May take several weeks for listings to update. Free to list and update local business information.
UniversalBusinessListing.org (Paid Programs) - Allows local businesses to include name, address, location, phone, site, hours, payments, logo, products and more. Listing appear in a variety of locations including yellow pages, search engines, business portals, city guides, 411 and more. Listings may take several weeks to update. Offers only paid listing options. Data provider for several large, authoritative third-party sites.


Local Social Networks & Online Business Networks

A large part of selling Online and getting others to know about your product line is by using peer to peer networks and word of mouth tactics to increase business or brand recognition. Having others who share or recommend the products you offer is a great way to increase sales, increase brand awareness and inform others about the location of your local business. The sites listed below are ideal for merchants who want to leverage and use local social networks, product or service communities and online business networks to help spread the word about the items they offer or where to find those items. Local social sites are quickly becoming one of the best places to include your corporate, company or business information. Once you have listed with local search engines, yellow page sites, business meta searches and data providers consider adding your corporate or company information to these local social communities and business networks.
Yelp (Free Basic, Paid Enhanced) - Allows local bussinesses to gain exposure and brand awreness through business or company reviews. Business owners can manage or enhance reviews listed within Yelp pages and can even join their word of mouth program. Listing update in real time. Free to review, paid enhancement and word of mouth program options available.
Judy's Book (Free) - Allows local business owners to bring more customers, gain exposure online and increase word of mouth awareness about their brand. Listings include reviews, ratings, business email notifications and the ability to add comments to reviews. Free for businesses to list. Free account required.
MojoPages (Free) - Allows business owners to review and get reviewed in MojoPages' people powered yellow pages. Using intuitive search, helpful features and tools for users or businesses, anyone can find nearly any business and write a review. Helps to increase awareness and word of mouth hype about a company. Free to review or get reviewed. Free account required.
Tupalo (Free) - Allows users to add spots in their local area, rate and review those spots and receive feedback from the social community of users. Allows local businesses to increase word of mouth hype, exposure and brand awareness. Useful features available inlcuding recent reviews, photos, maps, popular stuff, recently added and recent users. Free to add spots. Free account required.
Insider Pages (Free Basic, Paid Enhanced) - Allows users to find popular local businesses through friend recommendations. Allows local businesses to gain exposure, increase brand awareness and word of mouth within their niches. reviews include business name, city, state and zip. Cose matches are presented to choose from or list a new business. Listings feature ratings and reviews which are then shared with friends and the entire Insider Pages network. Offers both free basic and paid advertising options. Free account required.
YellowBot (Free) - Allows users to find, rate and review local business they admire within a local region. In addition, patrons and business owners can then share or exchange tips and experiences within one another. Allows local businesses to gain exposure, word of mouth, additional credibility and more. Includes popular tags, users and cites. Free to list and update reviews. Free account required.
Citysquares.com (Free Basic, Paid Enhanced) - Local search site designed to connect people with businesses. Allows users to find, rate and review businesses in local regions. Allows business owners to increase brand awareness, word of mouth exposure and overall online exposure. Offers both free basic and paid advertising options. Free account required to add or review.
LittleEngine.com (Free Basic, Paid Enhanced) - A local social community around small business for both patrons and business owners who want to support, connect, and communicate in a human-to-human manner. Allows business owners to include relevant information to be displayed in the LittleEngine community. Offers both free basic and multiple paid enhanced listing options. Free account required.
Yokld (Free) - A local business social ranking platform allows merchants to list their business and have it voted on by other local socilal community members (sort of like Digg for local businesses). Listings appear within Yokld for community members to vote on and rank. Free to list favorite businesses, free to participate in the community. Free account required.
Lopico (Free Basic, Paid Enhanced) - A local social business directory that allows local business owners to add related information about their company into Lopico. Community users can then rate and review businesses they have visited and know of near or around their location. offers both free basic and paid enhanced listing options. Free account required to list or review local businesses.




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