Social media is an umbrella term that describes websites that connect individuals somehow. A hallmark of social media is the user generated content. This model contrasts with the editorially controlled style of old media. Social media is sometimes called Web 2.0.
Major types of social media:
Social News
The distinguishing feature of this type of site is users submit links to Web content (articles, podcasts, videos, etc) that they find interesting. Think of these sites as social filtering, so that the best, most interesting content floats to the top.
Further reading:
Social Bookmarking
A social bookmarking service lets users store, categorize and tag, and search bookmarks. The "social" aspect comes when the services uses the aggregate collection of bookmarks to recommend new sites to users. For example, the service could show the hottest bookmarks of the day or recommend webpage to me based on what other people like me have bookmarked.
The largest service, by far, is the original social bookmarking site -- Delicious (owned byYahoo! and formerly spelled del.icio.us). Check out the Delicious popular page for webpages that a lot of other people have bookmarked today.
Social Networking
The distinguishing feature of a social networking site is the ability to upload a personal profile. These sites usually focus on the individual.
A few years ago, social networking was limited to teenagers at sites like MySpace andFriendster. Today, adults have joined the social networking bandwagon with more useful sites like LinkedIn (social networking for professionals) and Facebook (social networking for everyone, it seems).
Photo and Video Sharing
One of the most popular types of social media sites are the photo and video sharing services. Even though social networking sites like Facebook allow users to upload photos and videos, the standalone services are still immensely popular.
Lifestreaming / Microblogging
Sometimes called "presence apps", these services let users post very short messages (kind of like blogging), and easily keep up with what their friends are posting (that's where the social media aspect comes into play).
Twitter and Plurk are two of the most popular microblogging services. Both services limit you to 140 characters per post, and let you follow a set of users ("friends") from one dashboard.
FriendFeed is a service that aggregates your various Web activity -- from posting on your personal blog, to what you voted for on Digg. Because many internet users are on more than one service, FriendFeed has come to replace the traditional blog as the quientessential "lifestreaming" service.
Social Reviews
User submitted reviews at Amazon and the feedback system at eBay are two other examples of social review that can make or break a company (or product).
Social Media for Everyone
Social media has broad implications for businesses -- online or otherwise. There is at least one social media site for everyone:
- If you're a professional blogger / content publisher, you might pay attention to social news sites like Digg, Reddit, Delicious, and Stumble Upon.
- If you're a freelance designer/writer/whatever, LinkedIn is a social networking site that can help you land gigs.
- If you're a main street retailer or restaurant, you live and die by the reviews on Yelp!.
- And once the work day is over, you may want to kick back and catch up with your friends on Facebook.
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