Tracking and measuring content performance and customer behavior on your web site is essential to success with inbound marketing. Google Analytics is a popular free tool that helps you do this. Here are three crucial insights Google Analytics provides:
1) Visits
Data includes the number of visitors to
your website, where they come from (geographically and on the web), and
whether or not they’re a new or returning visitor. You can also see what
browsers and devices viewers use—including tablets, smartphones, and
other mobile devices. This “big picture” data helps you determine which
channels to focus your marketing time and budget on.
2) Goals
Google Analytics allows you to select one
of four goal types or business objectives to track. “URL Destination”
tracks the number of visits to a specific page of your site. “Time on
Site” tracks viewers that spend a defined amount of time on your site.
“Pages per Visit” tracks the number of pages visitors view in one
session. “Events” tracks specific actions that users take on a page,
such as downloading your whitepaper or watching a video. Google
Analytics also shows how visitors engage with your web site, including
pages per visit and bounce rate or how many viewers don’t click past
your entry page before leaving.
3) Social Reports
This feature analyzes how your social
channels direct customers to your site. It pinpoints which networks they
are coming in from, and also shows you whether they take a specific
action (such as making a purchase) after arriving.
These are just a few of the things that Google Analytics can show you. To find out more about Google’s tools.
