Facebook’s new Graph Search allows
users to search for the best places to grab a bite, buy insurance, get
an oil change and everything in-between. Search uses an algorithm that
leverages a person’s social connections with brands and businesses to
source results.
As well as answering a user’s query, Graph Search offers third-party
recommendations from trusted sources (the user’s Facebook friends).The number of Likes on your business’s Facebook page are more important than ever. More Likes translate to higher Graph Search results.
Here are three ways to boost your Likes and optimize for Graph Search:
1) Ask!
Many customers will Like your Facebook
page if you just ask. Include a call to action in your newsletters,
updates, email, and other communications. Don’t be afraid to ask current
and past customers to visit your page. People who already know your
brand are a great source of new Likes.
2) Incentivize
Offer a 10 percent discount to fans and
let them know first when you have a sale or offer. Consider a weekly
prize drawing of a gift card for one customer who Liked your page this
week. Whatever you offer, let people know how they benefit from Liking
your page.
your page.
3) Make it easy
If Liking your page requires too much
time and effort, customers won’t do it. People don’t proactively seek
brands to Like on Facebook. Provide clear, visible links to your
Facebook page in your emails, on your website, on your blog, and
wherever else you create content.
Once your Likes start growing, keep encouraging fans to interact in
other ways, like tagging your business in posts and photos. The more
interactions, the higher you will appear in Graph Search results and
reach new customers.
