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Monday, 9 April 2012

Grow Google Plus Following with Google Search

There have been so many changes with Google lately, it’s hard to keep up. Seems as though moving their whole ecosystem of products into a social framework, that is Google plus, is happening at a fever pitch. I was holding off in writing about it here until there was a collection of changes to share that could also be integrated with our Google Plus traffic training. Today’s screenshot (below) may not yet be mainstream, but it is an indicator of where things are headed, and SEOs, SEMs, along with social media marketers do well in taking notice. It’s also worth noting that Google has shown another feature, recently that is just as significant for SEO’s and content publishers.

Grow Google Plus Following with Google Search

This ability isn’t something that I’ve witnessed in my search results yet, and as with many of the newer Google product announcements, at the time of this writing consider this “beta” at best.

*Thanks to Chris Lang for bringing this to my attention on his stream.
As you can see above, those logged into their Google Plus account will have the opportunity toadd authors to their circles in Google plus. Again, I’m not seeing this feature on this end yet, I am seeing the number of followers and the option to click through to the authors profile on Google Plus.

Personalized Search – Removing Domains from Search Results

This I noticed last week, found it after hitting the back button to revisit the search results page.  Again, your results may vary as Google slowly rolls out features.

*Google’s personalized search results gets a face lift. As shared on Google Plus.

Bottom-line on these Changes? Produce Good Content

What is an online marketer to make of these pending and future changes? Getting away with crummy content will get more and more difficult. I’m of the opinion that content doesn’t always have to be off the charts outstanding, but it does have to have to be solid and with some personality.
Google will continue to evaluate these as indicators of your content’s value to searchers, and seems logical that they would also consider your social profile activity as ranking factors. Things like:
  • Percent of circle adds from SERPs.
  • If your domain is blocked from search results, and how often.
  • The authority of the profiles performing actions on content you publish.
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