8 Ideas for Using QR Codes in Your Marketing

Now that we know how to use Google to make QR Codes, and how to share content on social networks with QR Codes, it’s time to talk application. Like any technology these strange looking images are worthless unless they have some meaningful application to your business, or in this case a marketing application. How can we engage our market more meaningfully? Here are a few ideas, chime in if you have some yourself.

8 Ideas for Using QR Codes in Your Marketing

It’s important to understand that QR Codes need not offer much if any explanation, early adopters get it, and it creates curiosity. Just be sure you offer value on the other side of the code. This is an opportunity for further engagement with your market, that they are opting in for so make the most of it!

Add a QR Code to Newsletter

Best printed on paper. Take them to an informational page, a bio page, LinkedIn profile, fan page on Facebook. If possible, take them to a piece of content not normally available to traditional web-surfers.

Thank You Page QR Code

After opting in, or making a purchase, present a QR Code to a welcome video or an unannounced bonus. Invite them to a second product at a reduced price. Affirm them that their purchase decision was a good one.

Use QR Code as Avatar for Company Page on Facebook for a Promotion

Change up the company image to a QR Code, this can promote anything in your business, a milestone, a special promotion. Sky is the limit.

QR Code Billboard

Not seen a whole lot yet, but can be very effective for local or city event companies and promoters. Local businesses can take customers to their deal of the day page, or special promotion page. One QR Code can serve many functions.

Contact Us Page on Website

This placement can be used to easily add contact information to a customer or prospects mobile device by using the VCARD function over at QRstuff.com.

Video (like the QR Code in this post)

Lead customers and prospects to a video on YouTube talking more about your company, oreducating them on their purchasing decision or news in your industry.

QR Codes in PowerPoint Presentations

Effective when you want to share additional information with your audience, download supporting documentation, or even download your presentation itself. If you “sell from the stage” you can probably think of a host of ideas here.

QR Codes on Your Book

If you spend any time at book stores, you’ll notice this more and more on books. I received a book as a gift in the mail last week. It had a QR Code on it. I scanned it with my android phone and it took me to a YouTube video. The author congratulated me on scanning the code, and provided a special welcome to the book, and let me know where I can find out more about him, etc. Well done!

There are many functions for QR Codes in your marketing. Pick one or two of your favorite ideas, and implement them as quickly as possible. Measure the results to see what impact they are having. The great thing is, there is little or no maintenance required with QR Codes once they are in place, and they make for a great way to extend your reach and further connect with your market.