What is an Importance of Anchor Text in On-page SEO

The Importance of Anchor Text in Search Engine Ranking

Anchor text is the visible hyper-linked text on the page. Generally The words contained in the anchor text can determine the ranking that the page will receive by search engines. Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination. The main objective of search engines is to provide highly relevant search results so as to Anchor text is provided more priority in most of the search engine algorithms, because the linked text is usually relevant to the landing page. 
For example, let's examine this code: 

<a href="http://nscraps.com/Webmaster">Webmaster Notes</a>

The above code is the best example for Anchor text. The anchor text for this link is "Webmaster Notes". This is important in search engine rankings because the search engines use anchor text to help determine the relevance of a page being linked to for those keywords. By having this link pointing to Webmaster