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Thursday, 28 March 2013
9 Ways To Become More Popular On Facebook
Wednesday, 13 March 2013
THE MOST POPULAR SOFTWARE ON THE WEB
THE MOST POPULAR SOFTWARE ON THE WEB
The list below is a snapshot of the most popular applications on the web based on the number of installations detected by Wappalyzer in the past three months.
Click the links for more detail or browse all categories and applications.
Tuesday, 5 March 2013
Three Reasons to Get to Know Google Analytics
Tracking and measuring content performance and customer behavior on your web site is essential to success with inbound marketing. Google Analytics is a popular free tool that helps you do this. Here are three crucial insights Google Analytics provides:
1) Visits
Data includes the number of visitors to
your website, where they come from (geographically and on the web), and
whether or not they’re a new or returning visitor. You can also see what
browsers and devices viewers use—including tablets, smartphones, and
other mobile devices. This “big picture” data helps you determine which
channels to focus your marketing time and budget on.
2) Goals
Google Analytics allows you to select one
of four goal types or business objectives to track. “URL Destination”
tracks the number of visits to a specific page of your site. “Time on
Site” tracks viewers that spend a defined amount of time on your site.
“Pages per Visit” tracks the number of pages visitors view in one
session. “Events” tracks specific actions that users take on a page,
such as downloading your whitepaper or watching a video. Google
Analytics also shows how visitors engage with your web site, including
pages per visit and bounce rate or how many viewers don’t click past
your entry page before leaving.
3) Social Reports
This feature analyzes how your social
channels direct customers to your site. It pinpoints which networks they
are coming in from, and also shows you whether they take a specific
action (such as making a purchase) after arriving.
These are just a few of the things that Google Analytics can show you. To find out more about Google’s tools.How to Optimize for Facebook Graph Search
Facebook’s new Graph Search allows
users to search for the best places to grab a bite, buy insurance, get
an oil change and everything in-between. Search uses an algorithm that
leverages a person’s social connections with brands and businesses to
source results.
As well as answering a user’s query, Graph Search offers third-party
recommendations from trusted sources (the user’s Facebook friends).The number of Likes on your business’s Facebook page are more important than ever. More Likes translate to higher Graph Search results.
Here are three ways to boost your Likes and optimize for Graph Search:
1) Ask!
Many customers will Like your Facebook
page if you just ask. Include a call to action in your newsletters,
updates, email, and other communications. Don’t be afraid to ask current
and past customers to visit your page. People who already know your
brand are a great source of new Likes.
2) Incentivize
Offer a 10 percent discount to fans and
let them know first when you have a sale or offer. Consider a weekly
prize drawing of a gift card for one customer who Liked your page this
week. Whatever you offer, let people know how they benefit from Liking
your page.
your page.
3) Make it easy
If Liking your page requires too much
time and effort, customers won’t do it. People don’t proactively seek
brands to Like on Facebook. Provide clear, visible links to your
Facebook page in your emails, on your website, on your blog, and
wherever else you create content.
Once your Likes start growing, keep encouraging fans to interact in
other ways, like tagging your business in posts and photos. The more
interactions, the higher you will appear in Graph Search results and
reach new customers.
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